The narrative is playing on the fact that Snoop Dogg is a ‘pimp’, the lyrics signify this clearly for instance, the verse “she might be with him, but she thinking off me” connotes that Snoop Dogg is a playa and has won this women’s heart. The imagery which we are shown when this lyric is heard links in as well, the image of snoop and a woman on the bed with a green screen effect of space, thus implying that he is that ‘good’ in bed that the woman is sent to the heavens or sky.
In the video sensual seduction women are represented stereotypically from the point of ‘view’ of men, there are several images which are shown in the video which portray woman to be dominatrix and connect to the scenario of Snoop Dogg being a pimp, the controller of these women for example in the video at 3:41 the women are seem to be passive as they stroke snoop dogg whilst he sings in addition to this the attire which is being worn by the women is stereotypically prostitutes attire for example knee-high boots short skirts and very tight leggings.
Sensual seduction represents men to be ‘pimps’ as the ‘playsheets’ are loaded with sexual innuendo. Intertextuality is also used to represent men in this way such as the outfit which Snoop Dogg is wearing at one point references to the Starksky and Hutch character he plays called HuggieBear who is an actual pimp (afro hairstyle, orange suit etc...).
Certain gender stereotypes are confirmed in this video but I believe only in a man’s point of view as women stereotypically won’t think that other women are ‘prostitutes’ or ‘sex kittens’, however men may think this as male’s are subjected to this imagery such as the ‘pimp’ status which snoop dogg is portraying, men who watch the video will think that this is right and they are pimps themselves as stated in hegemony the media can influence the manner in which society view things.
Woman stereotypes that are shown are: Sex kittens.
Men stereotypes shown: Men are pimps.
Stereotypes may have been used as they go in sync with the lyrics of what is being sung by Snoop Dogg, this provides the creator of the video an easier option to create imagery of how the video will look like. Snoop Dogg may also have influenced his opinion in how he would want the video to look like. Using stereotypes also gives the audience a familiar look of how people are represented making it easier to follow the narrative of the music.
The use of mise-en-scene plays a big role in how the representations are shown. The costumes which are worn provide us with a clear and easy image of how the director wanted to represent woman and men for example the woman in the video are wearing tight clothes and boots which is viewed to be prostitutes attire, also connecting with the songs title sensual seduction which actually means the act of sexual action. The costume design of Snoop Dogg also represents him to be a pimp as the clothes are mainly white or orange suits, shades and actions which imply to the audience that he is in control of these women.
The target audience for this song would be the mainstreamers as they most likely would enjoy this type of song as it adds an element of two types of music, thus enabling them to target a wider audience.
The text is conventional of its genre as generally in rap videos this is what is expected of how women and men should be shown as audiences would expect this to happen, making the video successful in making its aim.
