Filiming Days - Journal

Monday 22nd of March: 
Filming time: 1:25-2:15pm
Setting: House
Plot: Flashback

We needed more flashbacks for the video as there was not enough to show the relationship of the two characters.

Friday 15th of March :
Filming Time : 1:25-2:15pm
Setting :  Greenscreen room
Plot : Re-shoot.

The 1st green screen shoot we did on the 11th of november was not up to par as problems occured during the video such as blurry footage and performer going out of frame, therefore we did a reshoot.

Wenesday 18th November :    

Filming Time: 3:30pm
Setting: Park
Plot : Flashback                  

The filming we did on this day included a flashback scene which will be edited to be in black and white to signify to the audience that it is in past. This scene was filmed beacuse it links in with the plot of our video as a remembrence scene to add more depth to the video and character build up.    

Wenesday 11th November :

Filming Time :  9:05am
Setting : Greenscreen in CLC

We started to shoot our performance based scenes by having our performer mime the lyrics whilst having the screen be adjusted to a white backround as well as black clothing to contrast them with each other.

Monday 9th Novemeber :          

Filming Time : 4pm
Setting :  Park - Flowers, Trees - Open space.

What we filmed was the opening scene of are main performer rejecting a phone call from her boyfriend to symbolise her rejection off him and the begining of her empowerment. We did a low angle shot of her walking down the path and then beginning to perform the song by miming the lyrics.
After as it sun setted we decided to take a shot of it as it can be the ending of the music video e.g. showing the sunset then fades out which may show happiness or freedom has been acheieved.

Story Board

Some photo's of the Story Board- We used the story board to see what kind of shots and mise-en-scene we can use.

Details of track : Mila J - No More Complaining

  Mila J - No More Complaining

[VERSE 1]
He done let me down a again
Thats odd
Always hurting me
He dont never stop
Must be something wrong with me
Im lost
Cause I cant quit letting him
in my heart
How many times am I
gonna let him apologize
Before I realize
That he aint worth it, no
How many times he gone light me
before I blow
This is critical
Here I go

[CHORUS]
Damn Im sick and tired
of how he keep on lying
Damn Im sick and tired
of feeling like Im dying
So, no more complaining
Either put up with it or let it go
Damn Im sick and tired
of making up and breaking up
And Im over being alone
when I wake up
So, no more complaining
Either put up with it or let it go

[VERSE 2]
I should be packing up again
Thats odd
And this time I aint playing
Im a call it off
I know I shouldnt want revenge
But its a thought
And maybe if I paid him back
I could move on
How many times am I
gonna let him tear me down
Let him hang around
He aint worth it (no)
How many times he
gone light me before I blow
This is critical
So here I go (aw yeah)

[CHORUS]
Damn Im sick and tired
of how he keep on lying (he be lying)
Damn Im sick and tired
of feeling like Im dying
So, no more complaining (no more)
Either put up with it or let it go (oh)
Damn Im sick and tired
of making up and breaking up (Making up, breaking up)
And Im over being alone
when I wake up (when I wake up)
So, no more complaining (no more, no more)
Either put up with it or let it go (with it or let it go)

[BRIDGE]
Hey
Damn I wish I knew then
What I know now
Damn I wish I never given you
the benefit of the doubt
I cant believe Im going through this
Boy you got me like whoa
And all the dirty little secrets
Now I know what youre all about
Oh, and ooh ooh baby
I think I done had enough
I think its time that you go away
I just cant take it (oh)
I think I done had enough (oh, yeah yeah)

[CHORUS]
Damn Im sick and tired
of how he keep on lying (Im so sick and tired, damn)
Damn Im sick and tired
of feeling like Im dying (dying)
So, no more complaining (no complaining, oh)
Either put up with it or let it go (I aint gonna put up with this time, boy)
Damn Im sick and tired
of making up and breaking up (no more)
And Im over being alone when I wake up (no more, no more)
So, no more complaining
Either put up with it or let it go
No more complaining (oh yeah, yeah, yeah)
Either put up with it or let it go (yeah)
Either put up with it or let it go

Mila J - No more complaining

Codes and Conventions Of R&B Music

Generic Codes and Conventions :

- Sophistication (May signify wealth)
- Makeup/Hair well made.
- Props such as cars/jewllery/
- Glamorous features such as hooped earings

-Ussualy performance and narrative based.
- Editing used include fades, quick cuts in between scenes.
- Studio based shots generally used.

- Black and white effect may be used.
- Tracking shots, close ups, and midshots to show emotions, body laungauge or setting.

Narrative Thoery Research

Todorov argues that narrative involves a transformation of the characters or the situations are transformed through the progress of the disruption. For example a narrative starts of ‘normal’ then there is a disturbance in something, which challenges the character. The character then recognises it and starts to put it right. Then the disturbance is fixed and things go back to normal or a new equilibrium. In a narrative there is an organisation of facts/events. Everything has a beginning, middle and an end.

Vladimir Propp was a Russian critic who examined 100’s of folk tales to see if they had pattern/similarities. He found out most of them had 8 characters and 31 narrative functions. The characters are the villain(s), the hero, the donor – who provides and object with magic power, the helper who aids the hero, the princess (someone who needs help), her father who rewards the hero, the dispatcher who sends the hero, the fake hero. This kind of narrative is usually seen in fairy tales and in TV news programmes where they portray the ‘hero’ and the ‘villain’.
Claude Levi Strauss looked at narrative structure in terms of binary opposition. His theory is that narrative can only end on a resolution of conflict. Opposition can be visual (light/darkness) or conceptual (love/hate) and to do with sound track binary oppositions.

In out music video we can use the narrative theories to show the story, if we are doing a narrative music video. We can use Propp’s theory to introduce the character at the beginning. Then use Todorov’s theory to establish the narrative structure.
We can establish core themes by using Levi Strauss’s theory. The music video can show the story of a girl (heroin) who has to overcome the problem (complaining to her boyfriend) and leaves him in the end (resolution).

Audience Research : Questionnaire Results 2

Audience Research : Questionnaire Results

Audience Research - Focus Group Responses

Focus Group Responses

In my focus group I had 5 people listen to the track which my group has chosen and outlined my ideas for the music video which we will construct and the target audience we are trying to aim towards. I then asked for what they had expected from their opinions of what they would see in a music video for this particular song.

What would my target audience expect in the video?

“what I would expect is a scene which shows the singer performing with her ‘boyfriend’ to show the past and how the relationship was and then eventually breaking apart giving the characters in the video more depth of detail of history, so the audience can understand the video much better and feel the song is suitable to the video.”

“should be performance shot which could be much like the new Beyonce song called ‘broken hearted girl’ as the lyrics are similar, so I believe there should be shots of a green screen in there somewhere.”

Others had similar points, I believe these are key points which can help my group construct are video as the points are achievable and are within bounds, giving us more research into our target audience which means we know what they want.

Which music TV channels would your group expect to see the video broadcast on?

- TMF
- MTV
- ChannelU

Questionnaire for target audience

A2 Practical Production Audience Research

Questionnaire

Please choose the boxes which are appilicable to you.
Quantitative Research: questionnaire for 30 people

1. What is your gender? : 

[ ] Male or [ ] Female

2. Which age range do you apply to?

13-15 [ ] 16-18 [ ] 19-21 [ ] 22+ [ ]

3. What type of music genres do you listen to? (Multiple choices allowed)

Rock [ ] R&B [ ] Pop [ ] Hip-Hop [ ] Dance [ ] Classical [ ] Heavy Metal [ ]

Other _________

4. What music TV channels do you watch and why? (Multiple choices allowed)

TMF [ ]   MTV [ ] Chart Hits [ ] Scuzz [ ] MTV Classic [  ] Smash hits [  ] Vibe [ ]

Kerrang [ ] the Box [ ] Other _________

5. Favourite 3 music videos, why?

……………………………………………………………………………………………

……………………………………………………………………………………………

6. What type of music video do you prefer?

Narrative Based¹ [ ] Performance Based² [ ] Concept Based³ [ ] 

Combination of these styles [ ]

7. Does a good music video make you want to buy the track?

Yes [ ]     No [ ]

8. What type of music promotion appeals to you the most?

Billboards [ ] Posters [ ] Magazine Adverts [ ] TV Adverts [ ] Radio commercials [ ]

Internet [ ]

9. What do you look for in a print based advert for a music group or artist?

………………………………………………………………………………………………

………………………………………………………………………………………………

10. What do you look for in a DVD or CD cover?

…………………………………………………………………………………………………

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